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MARKET
ENTRY STRATEGY
FOR RED//GREEN
In 2002 and 2003, Duncan
earned an MBA in Global Business from
GRENOBLE
ECOLE DE MANAGEMENT, in France. As
part of his MBA, Duncan completed numerous practical case studies in small and
large groups. This page contains links to a
complete work on a Market Entry Strategy that Duncan completed in a group with
four of his MBA classmates. The company in question is called RED//GREEN, a Danish
designer and manufacturer of clothing
that was considering establishing a retail presence in
Australia.
The evaluation considers Macro-Economic factors,
Micro-Economic factors, and develops a suitable Market Entry Strategy that is consistent with RED//GREEN's strategic objectives.
Documents that were
prepared for this project consisted of a 21 page report and an 18 page slide
presentation.
If you would like to view either of these documents, please use the links below:
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A table-of-contents
and introduction to the report can be downloaded in PDF format (224 kB) by
clicking here. |
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If you would like to view the
full text of the report, please email Duncan and he will provide a password that will
enable you to download the complete version in PDF format
by
clicking here.
(2 MB)
He
can be reached by email at the following address:
dwilcock@affinityconsulting.ca |
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An 18 slide presentation of the group's
findings can be downloaded by
clicking
here. (124 KB)
Duncan and his team-mates received top
marks for the depth of their research and their effective
presentation of the material. |
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